Can you tow a mobile cold or freezer room with product in it?
No, unfortunately not. This is illegal and can cause accidents.
How long does a cold room take to pre-chill?
You will need to leave your cold or freezer room 4 hours to pre-chill before your event or party.
Why hire a cold room?
A walk-in cold room can be set up alongside the rest of your promotional display, allowing staff to easily restock their samples whenever they need to. Most cold room hire companies include service and maintenance, so you can be sure that someone will be on hand to help if anything goes wrong during your promo. Mobile cold rooms are towed behind your vehicle, so it's easy to take them anywhere you need to. This is ideal if you're planning several events in different locations.
How do I ensure I have stocked enough drinks?
Cold rooms are available in a range of sizes, so you'll need to calculate how many drinks you'll need. Look at the average foot traffic for your pitch and then estimate how many people will take a sample to get a good starting figure. It makes sense to bring more than you think you need to avoid going out of stock early and wasting part of your pitch hire time. If you're offering a number of different flavours, take the popularity of each into account.
Choosing the right location for my display cabinet:
Look for locations that have high foot traffic and plenty of space for you to set up and that attract the kind of consumer you're looking to target. For example, if you want to appeal to families, setting up next to a large toy store at the weekend would be ideal. To draw in high-end consumers, you could set up in front of a classy restaurant one evening. Shopping centres usually have the highest foot traffic, but pitches can be competitive.
How do I create an eye-catching display?
Your promotion needs to grab the attention of everyone who walks past to ensure you make the most of your pitch. Bright colours, large models, music, sound effects and staff dressed in costume all work towards attracting plenty of interest. Be sure to hire staff who are outgoing and confident, as they'll be able to engage with people easily and ensure you have plenty of takers. Make sure your promotional display matches your brand image or you might end up targeting the wrong kind of consumer.
Any more questions?
Contact the team today - we’ll be happy to answer any questions you may have!
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